For over 35 years Italcosmetici has distinguished itself as a multinational at the service of beauty, collaborating with the largest brands in the sector. This year at Cosmopack 2017, the brand has brought the Bouncy Foundation as a novelty: a revolutionary foundation, more covering and with a light texture and which gives a moisturizing effect.

Italcosmetici designs and manufactures innovative and high-performance cosmetics with high standards of quality, safety, and respect for the environment. From the search for the pack to the dynamics of the creation and launch of a product, ITALCOSMETICI is able to guarantee a full service of high quality.

Bouncy Foundation was also selected among the most innovative products at the Make Up fair in New York and as one of the 25 best trendy products at Cosmoprof 2017.
A new foundation concept designed to offer a pleasant sensation in contact with the skin and give a velvety appearance to the skin of the face.

To support the market demand that is increasingly oriented towards respect for the environment, the brand also produces natural products with ingredients, active principles and processes based on sustainability. All this to develop increasingly advanced high quality formulas

Italcosmetici presenta Bouncy Foundation

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Interview to Giuseppe Campanella, Head of ITALCOSMETICI – Cosmoprof Worldwide Bologna 2017

BEAUTYSTREAMS, the famous international trend setter agency, has selected Italcosmetici’s BOUNCY FOUNDATION as one of the 25 best trendy products at Cosmoprof 2017.
BOUNCY FOUNDATION, listed for the SENSORIALITY CATEGORY, aims at creating a new sensorial and
emotional experiences for the customers with
connection to products through smell, touch, and
feel. Our BOUNCY FOUNDATION engages with
the senses to build a stronger bond with the
users. Beautystreams describes our product in this way: “A creamy, “elastic” texture that changes its characteristics during the application on the skin. The product melts under the fingertips becoming almost liquid and giving a cool feeling. Elasticity, changing of characteristics during application, cool feeling in a sensorial experience, natural and velvet finish.”

March 14, 2017