Innovation Award: Italcosmetici Achieves Success at MakeUp Paris 2020 with “What’s the Matter” Eyeshadow

MakeUp Paris 2020  with What's the Matter Eyeshadow

We are thrilled to announce our Innovation Award at MakeUp in Paris 2020 for our distinguished product, the “What’s the Matter” Eyeshadow. For the third consecutive year, we have been chosen as finalists in the Formulation Category at the fair.

The What’s the Matter Eyeshadow is a versatile and high-performance product that captivated the jury with its multifaceted texture. This remarkable formulation can be poured into bottles, pressed into a foundation, or poured into a pot, offering a variety of creative options for makeup lovers. Its versatility is just one of the reasons it has received recognition for texture innovation. Not only is this exceptional eyeshadow flexible in application, but it also gives an ultra-velvety feel and the comfort of a compact eyeshadow, providing  an incredible payoff and a long-lasting effect comparable to those of liquid eyeshadows.

Discover more about Italcosmetici’s recognitions at MakeUp in Paris 2020 and immerse yourself in the magic of “What’s the Matter” Eyeshadow – a product that will leave beauty lovers speechless. 
Innovation continues to be our hallmark in the makeup world, carrying on Italcosmetici’s tradition of excellence.

Related post