bouncyfoundationBEAUTYSTREAMS, the internationally acclaimed trends setter agency, selected Italcosmetici’s  “BOUNCY FOUNDATION”  as one of the top 25 trendy products at Cosmoprof 2017. “BOUNCY FOUNDATION” creates a new sensorial and emotional experience.

MARCH 14, 2017

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Make Up in New York: Italcosmetici bouncy foundation selected as one of the most innovative products

Cosmetics salon MakeUp In New York hit the US last week, showcasing some of the hottest beauty creations bubbling up in the beauty industry right now. At the center of the event was the show’s famous «Innovation Tree,» which unveiled 29 of the most cutting-edge new products currently in development. Here are five of our favorites:

bouncyfoundationBouncy Foundation
Italcosmetici has come up with a new foundation concept designed to enhance the skin’s fingertips, cooling the skin as it goes and delivering a velvety looking finish. The product, which is free of parabens, does not contain any animal ingredients, petrolatum, mineral oils or volatiles, and is simply composed from ingredients that come from plant, mineral or synthetic origins.

Lip Topping
Lip trends are changing so quickly these days that we no longer know what texture we’re supposed to be wearing to stay on trend. S&J International’s new ‘Lip Topping’ device allows users to craft four different looks from one product, from a glossy top coat, to a mattifying top coat. A ‘liquid luminizer’ top coat offers a metallic shine, while a cream-to-powder formula offers a straightforward lip color with the intensity of a stain…

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Italcosmetici: A promising new start

The Italian company based near Milan and that can boast almost 35 years of experience in the design and manufacture of cosmetic formulas will celebrate in a few days its first year of renewal under the impetus of its new owners, Giuseppe Campanella, President and Alberto Argnani, CEO. Update with Giuseppe Campanella.

-3161-60baePremium Beauty News — A year ago, almost to the day, you were taking over Italcosmetici. Quite a challenge with already some satisfactions. 

Giuseppe Campanella — Yes, indeed, we can only be satisfied! The strategy, which consisted during the first year, in participating to other exhibitions abroad, particularly MakeUp in Paris, enabled to estimate the strong points of the company and its notoriety: more than eighty contacts in Paris, out of which, one third from French companies and the rest from foreign companies including Australia. So, we are very confident for the coming months. So much so that we are seriously considering relocating in new industrial premises by the end of next year.