Make Up in New York: Italcosmetici bouncy foundation selected as one of the most innovative products


Cosmetics salon MakeUp In New York hit the US last week, showcasing some of the hottest beauty creations bubbling up in the beauty industry right now. At the center of the event was the show’s famous “Innovation Tree,” which unveiled 29 of the most cutting-edge new products currently in development. Here are five of our favorites:

bouncyfoundationBouncy Foundation
Italcosmetici has come up with a new foundation concept designed to enhance the skin’s fingertips, cooling the skin as it goes and delivering a velvety looking finish. The product, which is free of parabens, does not contain any animal ingredients, petrolatum, mineral oils or volatiles, and is simply composed from ingredients that come from plant, mineral or synthetic origins.

Lip Topping
Lip trends are changing so quickly these days that we no longer know what texture we’re supposed to be wearing to stay on trend. S&J International’s new ‘Lip Topping’ device allows users to craft four different looks from one product, from a glossy top coat, to a mattifying top coat. A ‘liquid luminizer’ top coat offers a metallic shine, while a cream-to-powder formula offers a straightforward lip color with the intensity of a stain…

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